Healthcare Strategic Advisor & Entrepreneur

Building trustworthy healthcare systems — with organizations, partners, and patients alike.

Mokhlesur Rahman Mijba — Healthcare Strategic Advisor · Entrepreneur · Digital Health & AI-driven HealthTech Advocate

Fifteen+ years scaling diagnostics, pharmacy, telehealth and home-health operations across Bangladesh. I work with healthcare organizations, development partners, investors and entrepreneurs to turn fragmented systems into ones people can trust.

0Years in healthcare ops
0Workforce led
0Verticals scaled
0Leadership roles
Portrait of Mokhlesur Rahman Mijba
15+ years scaling healthcare systems in Bangladesh
Scroll
Trusted across
Founder & CEO — Jotno.ai
Advisor, CEO's Office — Praava Health
Technical Advisor — Spreeha Foundation
Former CBO — AmarLab Ltd.
Former COO — Grameen HealthTech Ltd. (Shukhee)
Founder & CEO — Jotno.ai
Advisor, CEO's Office — Praava Health
Technical Advisor — Spreeha Foundation
Former CBO — AmarLab Ltd.
Former COO — Grameen HealthTech Ltd. (Shukhee)
Philosophy

Evidence-based operations, delivered with a human touch

I'm a Healthcare Growth Architect with 15+ years scaling diagnostics, pharmacy, telehealth, home health, and digital health operations across Bangladesh.

Through leadership roles at Praava Health, Grameen HealthTech Limited (Shukhee), and other high-growth healthcare organizations, my work is about turning fragmented operations into scalable, profitable systems.

"Growth that isn't governed isn't growth — it's just risk moving faster."

I build high-performing teams and design growth roadmaps for diagnostics, pharmacy, home health and telehealth — with a governance backbone of SOPs, KPIs, CLM/CMS and operational discipline, so that whether you're a founder, an executive, or an investor evaluating a venture, the system in front of you actually holds.

Core Values

Every recommendation is grounded in data, field observation and outcomes — not opinion or a template borrowed from another market.

Growth that depends on one person's heroics isn't growth — it's fragility. I build SOPs, KPIs and governance that hold without a hero in the room.

Every operational decision — routing, staffing, turnaround time — gets judged by one question: does this make care better for the patient?

SOPs, KPIs and CLM/CMS systems only matter if field teams actually follow them. Governance is a daily discipline, not a slide in a deck.

MPHMaster of Public Health
DBA CandidateStrategy & Operations
GraduateEntrepreneurship & Innovation
mHealthProfessional Course, USAID
Thesis & ResearchChallenges and Impact of Telemedicine in Bangladesh
Professional SpecializationFoundations of Digital Health & Ethical Aspects
Professional SpecializationAI in Healthcare
Ventures & Affiliations

Where I build and advise

The organizations I lead, advise and have helped scale — spanning founder-led ventures, enterprise operations and nonprofit impact work.

Current
Founder & CEO
Jotno.ai
Visit Jotno.ai

Building an AI-driven, patient-centric healthcare venture integrating medical staffing solutions, health data, IoT, and AI-enabled medical devices to deliver accessible, personalized, and connected care across Bangladesh.

Current
Advisor, CEO's Office
Praava Health
Visit Praava Health

Driving strategic growth across Praava's Health, Home Health, and Personalized Care verticals, leading the development of innovative healthcare products and services and shaping their nationwide expansion.

Current
Technical Advisor
Spreeha Foundation
Visit Spreeha.org

Providing strategic and technical leadership for scalable, technology-enabled healthcare initiatives — connecting communities, providers, and innovation to expand accessible, continuous, and quality care across Bangladesh.

Past
Chief Operating Officer (COO)
Grameen HealthTech Limited Shukhee
2024 — 2025

Led end-to-end operations across 16 service verticals within one of Bangladesh's largest integrated digital healthcare ecosystems, including telemedicine, pharmacy and e-pharmacy, health insurance, home diagnostics, logistics, and home healthcare. Oversaw the Contact Center, QMT and CRM teams, along with a nationwide network of 7,000+ pharmacies under Shukhee Sheba Kendra.

Experience

A path built in the field

From patient-facing operations to national growth strategy — every role adding a layer of operational discipline.

SEPT 2025 — PRESENT
Advisor, CEO's Office Current
Praava Health
Advising on Praava's Health & Diagnostics vertical, the 2025–2030 national expansion roadmap for Home Health & Diagnostics, and governance frameworks spanning strategy, field discipline and patient experience.
JULY 2024 — SEPT 2025
Chief Operating Officer (COO)
Grameen HealthTech Limited (Shukhee)
Led end-to-end operations across 16 service verticals within one of Bangladesh's largest integrated digital healthcare ecosystems — telemedicine, pharmacy and e-pharmacy, health insurance, home diagnostics, logistics and home healthcare — including the Contact Center, QMT and CRM teams and a nationwide network of 7,000+ pharmacies under Shukhee Sheba Kendra.
DEC 2021 — JUNE 2024
Chief Business Officer
AmarLab Ltd.
Oversaw partnerships with Bangladesh's leading diagnostic chains and 30 health-tech companies spanning telemedicine, eldercare, online pharmacy and health insurance.
MARCH 2020 — NOV 2021
Chief Executive Officer
Priyojon Healthcare Ltd.
Led a team of 64, growing monthly revenue from 15 lakh to 1 crore in one year while training over 150 caregivers and 200 healthcare providers.
2016 — 2020
Head of Operations
Plexusd Technology & Smart Health Bangladesh
Managed operations, risk and stakeholder relationships across early-stage healthtech ventures, including the JOTNO project.
Advisory Areas

Where I help

Four ways organizations, partners and individuals typically work with me — from operational strategy and investment diligence to standing beside patients navigating a hard diagnosis.

Strategic Advisory

For healthcare startups and enterprise operations who need fragmented operations turned into scalable, governed systems — from diagnostics chains to home health networks.

Growth roadmaps

National expansion plans for diagnostics, pharmacy, home health & telehealth.

Governance frameworks

SOPs, KPIs, CLM/CMS systems that field teams actually follow.

Operational turnarounds

Fixing reliability, routing and QC in underperforming care networks.

Digital Health & AI

For platforms and investors who need a clear-eyed read on where AI genuinely improves care delivery — and where it's still a slide, not a system.

AI in telemedicine triage

Separating real gains in speed and reliability from hype in call-center and telehealth AI.

Digital health due diligence

Technical and operational review for investors evaluating a health-tech deal.

Platform governance

Data, privacy and clinical-safety frameworks for fast-moving digital health products.

Patient Advocacy

For patients and families navigating a diagnosis inside a fragmented health system, and organizations that want to design around them.

Navigating a diagnosis

Standing beside patients and families to translate a hard diagnosis into a clear, manageable plan.

Care coordination

Connecting diagnostics, specialists and home care so nothing falls through the cracks.

Patient-experience design

Turning CRM and turnaround-time data into the metrics that actually define patient trust.

Speaking & Media

For conferences, podcasts and newsrooms covering digital health, governance and healthcare growth in emerging markets.

Keynotes & panels

On scaling healthcare operations and digital health across Bangladesh & South Asia.

Podcast & press interviews

On AI in telemedicine, home-health growth and building patient trust at scale.

Workshops & masterclasses

Hands-on sessions on SOPs, KPIs and CLM/CMS discipline for operators.

Quick Preview Tool

Is your healthcare operation ready to scale?

A 3-question preview — not a diagnosis, just a starting signal on whether your systems are ready for growth. A full assessment happens in a real consultation.

Do you have documented SOPs your field team consistently follows?
Insights & Writing

Field notes from inside the systems I build

Articles, whitepapers and talks on building healthcare systems that scale without losing the patient — written from the ground, not the boardroom.

01
ArticleOperations

Scaling home health in Bangladesh without losing quality

What breaks first when a caregiver network grows past 50 field staff — and the routing, QC and supervision fixes that hold it together.

Read the piece
02
WhitepaperGovernance

Why diagnostics chains fail at governance, not growth

Most chains don't stall for lack of demand. They stall because SOPs, KPIs and CLM/CMS discipline never scaled with the network.

Read the piece
03
PodcastAI & Digital Health

AI in telemedicine: separating signal from hype

Where AI genuinely improves triage, reliability and response time in a telehealth call center — and where it's still a slide, not a system.

Listen now
04
ArticleField Discipline

SOPs that field teams actually follow

The difference between a Blue Book that sits in a drawer and one that shapes daily routing decisions for hundreds of staff.

Read the piece
05
KeynoteGrowth

Taking a healthcare venture from zero to national

A founder's checklist for the operational backbone required before "national expansion" is anything more than a roadmap slide.

Watch the talk
06
ArticlePatient Experience

CRM excellence in high-volume healthcare services

Turning repeat usage and turnaround time into the metrics that actually define patient trust — not just service volume.

Read the piece
Client & Impact

Outcomes clients point to

0
Workforce led across care operations
0
Ventures run in one digital health ecosystem
1yr
To grow monthly revenue 10x — ৳15L to ৳1Cr
0
Customer Satisfaction (CSAT)
0
Years in Bangladesh's healthcare sector
In their words
Blog

Perspectives on Transforming Healthcare

Ideas and field insights on building more accessible, responsive, and patient-centred healthcare in Bangladesh.

Coming soon
What running 16 verticals taught me about operational focus
Lessons from leading Bangladesh's largest integrated digital health ecosystem across telemedicine, pharmacy and diagnostics.
Read
Coming soon
From 15 lakh to 1 crore: a one-year operations turnaround
A field account of rebuilding revenue, capacity and training at a home healthcare venture from the ground up.
Read
Coming soon
Rethinking Patient Experience in Bangladesh's Healthcare System
Why every healthcare interaction — from first contact to follow-up — should be designed around patients' needs, dignity, and trust.
Read
Coming soon
Building a Strong Foundation for Healthcare Startups
Practical lessons on transforming a healthcare idea into a trusted, scalable, and sustainable service.
Read
Coming soon
Why Customer Care Matters More in Healthcare
How empathy, communication, responsiveness, and service recovery shape patient trust and healthcare outcomes.
Read
Coming soon
Patient-Centred Care: From Promise to Practice
A practical perspective on placing patients at the heart of healthcare strategy, technology, operations, and service delivery.
Read
FIELD
GUIDE
Scaling
Care
a field guide, in progress
Writing the book

Scaling Care — the field guide

I'm currently writing a field guide on scaling healthcare operations in emerging markets — drawn from 15+ years of building diagnostics, pharmacy, telehealth and home-health systems from zero to national.

It's for founders, operators and hospital leaders who need more than theory: real SOPs, governance frameworks and the operational discipline that makes growth stick.

No spam — just a note when the book is out.
Recognition

Awards & honors

2025 Best in Healthcare Award — Business Leader of the Year
2025 Excellence in Digital Healthcare Services — World Health & Wellness Congress
2022 Health Bondhu Digital Health Award
2022 JCI Innovation Award
2019 Toru Institute of Inclusive Innovation
2019 YGAP Bangladesh
2018 BRAC Urban Innovation Challenge
Get in touch

Let's collaborate

Whether it's an advisory engagement, a partnership, an investment conversation, or a media request — pick a preferred slot and share a few details. It goes straight to my inbox.

Choose a preferred time
Set your preferred slot — pick a day and a time.
Strategic advisory for diagnostics, pharmacy, telehealth or home-health operations
Speaking engagements on digital health & AI in emerging markets
Partnership or investment conversations
Press & media requests
Your request is ready — we've opened your email client to send it to Mijba's team. If nothing opened, email mijba@jotno.ai directly.
Done